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IHG CEO Believes There’s More Opportunity in the Midscale Hotel Sector

Hannah Sampson, Skift - Feb 06, 2018 2:00 am

HG CEO Keith Barr said business travel is continuing to grow — and evolve. How will the global company address those realities in 2018?

Editor’s Note: This is one of a series of video interviews from the Skift Take Studio, presented by KDS, that were filmed at last year’s Skift Global Forum.

During the 2017 Skift Global Forum in September in New York City, we heard from a host of the travel industry’s top leaders from across every sector.

And after first speaking to them on stage in front of an audience of more than 1,100, we took another few minutes with them to get more insight in our backstage Skift Take Studio.

In our behind-the-scenes conversation, Keith Barr, CEO of InterContinental Hotels Group, shared his thoughts about why he expects to see more hotel brand proliferation, how technology should be used to address travel friction points, and the evolving needs of business travelers.

Barr said the company is seeing business travel continue to grow around the world, especially in emerging markets.