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How the new Facebook news feed changes affect hotel marketers

This post outlines the new Facebook News Feed changes, what they mean for your future marketing, and what you can do now about these changes.



Social Media Trends Travel Industry 2018




This post outlines the new Facebook News Feed changes, what they mean for your future marketing, and what you can do now about these changes.



On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritise content from “friends, family and groups.”

“As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people. In terms of advertising, this means that the space in News Feed will be limited (less ads displayed at a more expensive price / higher bid).

As the changes roll out over the next few months, businesses will most likely see a significant decrease in organic reach.

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