We've been so overly busy with helping our customers lately (and truly grateful) that we haven't been able to keep up with our blog. So when I told my colleagues that I'm going to write an article on how to pivot and adapt short term rental marketing during the pandemic, I was met with "Great!, but isn't it a bit late?"
Sure this subject would have been great to cover 6 months ago, but as we can all see, it's still going to be relevant for some time. The fact that you're here reading this is a good indicator that you might still be looking for some additional tips and insights to increase your bookings.
There's also a huge benefit to having actionable insights from early pivoters that we're able to demonstrate some workable ideas. So without further ado, let's get into why we came here.
What’s changed in the industry?
Rental properties in major cities that were once bustling with tourists and business travelers have been hit the most, with bookings declining by as much as 46% from 2019. Meanwhile, rural destinations have increased bookings by as much as 104%, according to AirDNA.
People are looking to travel safer and have less contact with others to limit their risk, making rural destinations a safer way to isolate themselves while getting away. This is especially true for locals wanting more remote and nature-themed experiences. Rural areas are also where a majority of families live and we're seeing longer duration stays in these rural areas where people are visiting or caring for loved ones.
For those of us that aren't benefiting from the uptick in remote getaways, we need to look at how these trends can be used in urban areas and how we can attract customers that still need to stay in and near cities.