In spite of Google’s determination to make paid advertising dominate, organic traffic is still the main driver in e-commerce for hotels.
According to Google, we crossed the ‘Mobile Tipping Point’ back in 2015 when more people made searches on their mobile over their desktop. Our own client data here at Net Affinity shows mobile searches reaching nearly 60% of total website visits for the first half of 2017. With the smaller screen-size, organic results are shown much further down below the fold on mobile, making it even more vital to position yourself highly.
There are many SEO practices and tips but here are just 4 from the latest algorithm updates to optimise your hotel website’s ranking.
So, what can every hotelier implement to rank higher on organic search results on Google both today and for improvements scheduled in the near future?
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