Hotel CEOs reveal strategies for Expedia, Google and Airbnb

Source: Skift

As we’ve noted before, as much as hotels and online travel agencies may not necessarily love one another, they certainly need each other. Their current love-hate relationship will certainly change, however, if and when other players like Airbnb or Google become bigger players in the hotel booking space.

— Deanna Ting

What do hospitality executives think of the current hotel distribution landscape, and the emergence of Google Hotels and Airbnb? And would they ever consider walking away entirely from a particular online travel agency partner ?