Your brand is what will make your listing stand out from the mass. Branding helps the guests realize the full potential and experience of your destination. It reassures the guest that they are in good hands.
Here are our top five reasons why your vacation rental business needs a brand.
1. A BRAND HELPS YOU STAND OUT FROM THE CROWD
It can’t be stressed enough: your vacation rental business isn’t the only one in your state – it might not even be the only one on your street! So the importance of defining your vacation rental brand primarily comes from the need to distinguish yourself from your direct competitors.
If you have a sleek, consistent and coherent brand across all content (we’re talking copy, photographs, videos, everything) on the channels you use, this becomes your identity and is what travelers use to differentiate between the market.
Guests are faced with endless options of vacation rentals in each particular place. What is more eye-catching: “Holiday apartments in San Sebastián” or “La Vieja Playa” (The Old Beach)? Not only does your brand name communicate something unique to your audience, but it is also going to be what they remember and liked most about your site.
2. A BRAND SETS EXPECTATIONS
Never forget that your brand also acts as a tool for communication. How you decide to present your vacation rental business from the very outset will help you identify your brand voice, message and, to an extent, communicate some guest expectations.
Let’s imagine your vacation rental is called Amazing Villas – without any other information, the name in itself is going to generate some kind of idea about the vacation homes you are offering to your viewer.
But names don’t just have to be descriptive for you to have a strong brand. After all, Amazon has nothing to do with rivers, but it has grown to become the largest e-commerce retailer in the world, so it at least has the ‘largest in the world’ title in common.
The objective is just to have a great brand that evokes positive experiences and expectations, which leads to the next point…