The Brass Room
Beyond Booking developed a distinctive brand and direct booking strategy for The Brass Room, positioning this Gold Coast boutique hotel as the premium alternative to chain properties in the competitive Queensland tourism market.
Boutique hotel brand identity, direct booking website, SEO, Google Hotel Ads, social media strategy
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Going Beyond the Frame
Reinventing Direct Booking Experiences
Welcome to a new era of marketing innovation. We specialize in crafting unique and impactful brand strategies that elevate businesses to new heights.
Our Mandate
Problem to Solve
The Brass Room was losing bookings and paying high OTA commissions in the Gold Coast's hyper-competitive accommodation market, with no distinctive online brand.
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Client Goals
Build a boutique hotel brand, launch a direct booking website, and capture Gold Coast travelers through Google search and social media.
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Results Achieved
The Brass Room's new brand and direct booking platform established it as a recognized boutique alternative on the Gold Coast, with improved direct booking rates and stronger guest loyalty from travelers who valued the property's distinctive character.
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Elevating the Guest Online Experience
From captivating storytelling and dynamic content creation to cutting-edge digital solutions and unforgettable customer experiences, we deliver tailored strategies that connect, engage, and drive results. Let’s bring your brand vision to life.