Metsä
Our client, Metsä, located in the upscale ski retreat region of Mont-Tremblant, Canada, sought to elevate their digital presence by enhancing direct bookings, refining the guest experience, and reducing reliance on OTAs for revenue. Leveraging Lodgify as their channel manager, they aimed to retain its core functionalities while creating a bespoke website that showcased the destination’s renowned activities and allure, embodying their sophisticated brand identity and attracting discerning travelers.
Branding, Storytelling, Custom Website, Direct Booking, Lodgify API Integration, Custom Book Now, Reviews Integration, Mobile Version
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Our Mandate
Going Beyond the Frame
Reinventing Direct Booking Experiences
Welcome to a new era of marketing innovation. We specialize in crafting unique and impactful brand strategies that elevate businesses to new heights.
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Elevating the Guest Online Experience
From captivating storytelling and dynamic content creation to cutting-edge digital solutions and unforgettable customer experiences, we deliver tailored strategies that connect, engage, and drive results. Let’s bring your brand vision to life.
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Problem to Solve
Metsä, located in the prestigious Mont-Tremblant ski retreat region, faced challenges with their existing Lodgify template website, which was restrictive and failed to align with the upscale brand image they wanted to convey. The limitations of the template hindered their ability to showcase the region’s unique activities and allure, and it restricted their capacity to drive direct bookings effectively. Additionally, the absence of a seamless blog integration and social media connectivity limited their SEO performance and overall online credibility, making it difficult to engage guests and enhance their experience.
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Client Goals
The goal was to create a fully customized direct booking website that elevated Metsä’s digital presence while reflecting their sophisticated brand identity. Key objectives included reimagining their branding, designing a visually compelling graphic charter, and incorporating storytelling elements to highlight the allure of Mont-Tremblant as a premier destination. The website needed to seamlessly integrate with Lodgify’s API to streamline bookings while introducing a blog to boost SEO and provide engaging, destination-focused content. Social media integration was also vital to enhance the brand’s digital footprint and guest engagement.
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Results Achieved
The result is a beautifully designed, fully customized website that redefines Metsä’s online presence. A captivating full-screen hero video showcases the breathtaking Mont-Tremblant landscape, creating an immediate emotional connection with visitors. The website integrates seamlessly with Lodgify’s API, enabling smooth booking management and channel connectivity, while maintaining the refined brand identity we developed. This approach has successfully driven direct bookings, enhanced guest loyalty, and positioned Metsä as a high-end destination. The addition of a blog and social media integration has further boosted SEO, strengthened brand credibility, and enriched guest engagement.