Glenelg Murwillumbah
Our client, a boutique luxury residence in Australia, sought to elevate their digital presence by enhancing direct bookings, refining their online guest experience, and minimizing reliance on OTAs for revenue. Leveraging Lodgify as their channel manager, they aspired to retain its robust functionalities while crafting a bespoke website that embodied their sophisticated brand identity.
Brand Identity, Custom Website Design, Web Development, Strategic Content Creation, Lodgify Integration, Book Now Page, Reviews Management, Creative Direction, Storytelling, UX Design, SEO
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Our Mandate
Going Beyond the Frame
Reinventing Direct Booking Experiences
Welcome to a new era of marketing innovation. We specialize in crafting unique and impactful brand strategies that elevate businesses to new heights.
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Elevating the Guest Online Experience
From captivating storytelling and dynamic content creation to cutting-edge digital solutions and unforgettable customer experiences, we deliver tailored strategies that connect, engage, and drive results. Let’s bring your brand vision to life.
Problem to Solve
Glenelg Murwillumbah faced a significant challenge with their existing Lodgify template website, which was restrictive and misaligned with the high-end brand image they aspired to establish. The template's limitations prevented the site from reflecting the premium experience they wanted to convey, while also hindering their ability to drive direct bookings effectively. Additionally, the lack of a seamless blog integration and social media connectivity limited their SEO efforts and brand credibility, as well as their ability to engage guests and enhance their experience during their stay.
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Client Goals
The primary objective was to create a full custom direct booking website that would elevate the client’s online presence and deliver an exceptional user experience. This included reimagining their branding, designing a cohesive graphic charter, and incorporating storytelling elements to captivate potential guests. They also wanted the website to seamlessly integrate with Lodgify’s API to streamline booking management, while introducing a blog to boost SEO, improve brand credibility, and provide valuable content. Social media integration was another key goal to enhance their digital footprint and engagement.
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Results Achieved
The result is a stunning, fully customized website that transforms Glenelg Murwillumbah’s online presence. A captivating full-screen hero video immediately highlights the destination’s allure, creating a strong emotional connection with visitors. The site integrates flawlessly with Lodgify’s API, ensuring seamless booking and channel connectivity, while maintaining the extraordinary brand identity we crafted. This approach not only drives direct bookings but also fosters guest loyalty through an elevated online experience that aligns perfectly with their high-end aspirations. The integrated blog and social media features further enhance SEO, brand credibility, and guest engagement.